As artificial intelligence (AI) continues to shape the digital landscape, BlueTech (BLT) is proud to announce its collaboration with AIVA, a pioneering startup specializing in AI solutions for marketing and e-commerce.
This partnership marks an important step forward in the application of AI to empower business owners and digital creators, helping them streamline marketing operations, save time, and enhance customer engagement through automation.
The collaboration aims to develop and refine AIVA – an intelligent AI platform designed to support marketing and online sales activities.
Positioned as a smart “AI marketing assistant”, AIVA enables users to easily generate compelling ad content, suggest visuals, plan campaigns, design promotional banners and videos, and even recommend effective communication strategies.
With just a few simple inputs, users can create professional and creative marketing materials tailored to different platforms such as Facebook, TikTok, or e-commerce channels.
Within the partnership, BlueTech is responsible for developing and optimizing software components across AIVA’s system, focusing on enhancing platform performance, user experience, and technical scalability.
Leveraging its experience in software engineering and applied AI technologies, BlueTech ensures that the system is robust, flexible, and capable of evolving alongside AIVA’s ambitious growth roadmap.
The synergy between AIVA’s strategic vision and BlueTech’s technological expertise not only delivers tangible value to users but also reinforces the position of Vietnamese enterprises in the fields of applied AI and digital transformation.
This collaboration is a testament to how technology can bridge creativity and business — where AI becomes a trusted partner that empowers, rather than replaces, human ingenuity.
Beyond technological significance, this partnership also reflects BlueTech’s long-term commitment to the vision of “Make in Vietnam – Technology for People.”
Through continuous research, innovation, and software development, BlueTech aims to bring high-impact AI applications to life — made by Vietnamese engineers, for Vietnamese businesses, and ready for the global market.
A BlueTech representative shared:
We believe that artificial intelligence is not here to replace people, but to help them work smarter and more creatively.
Partnering with AIVA allows BlueTech to contribute its software development expertise to a meaningful AI project — one that puts technology at the service of people and drives innovation across the digital business landscape
